Signature Blue Refinement
Five Blue Variations
Progressively more premium and sophisticated. The only variable is the accent colour — layout, typography, logo, and imagery are identical.
Variation 1 — Subtle Refinement
The original, very slightly bluer
#1E4D5E
Variation 2 — Deeper & Richer
Slightly deeper, more saturated
#1A4358
Variation 3 — Premium Grey-Blue
Darker with a touch more grey
#1F3F4E
Variation 4 — Refined Slate Blue
Timeless and understated
#253846
Variation 5 — Darkest Signature
The deepest while maintaining readability
#1E3142
Variation 1 — Subtle Refinement
The starting concept with only the most subtle shift toward true blue. Familiar, grounded, almost identical to the original.
The MBQ Ecosystem
DISCOVER
Wellness experiences anywhere in the world.
MOVE
Workouts for every goal and lifestyle.
CONNECT
Join a global community.
GROW
Track progress and live a more mindful life.
TRAVEL
Explore new places and wellness opportunities.
YOUR PASSPORT
Earn experiences. Build memories. Live your quest.
Your Lifelong Wellness Journey
The Wellness Passport
Every workout. Every challenge. Every city. Each one becomes a permanent stamp in your wellness journey.
Not a loyalty programme. Not points. A living record of a life well-lived.
Start Your PassportWellness Passport
Member since 2026 · Explorer Tier
Join the Movement
You're not joining an app.
You're joining a movement.
MyBodyQuest is built by people who love movement, wellness, and helping others. A global community where value is earned through participation.
Join the MovementVariation 2 — Deeper & Richer
A touch more depth and richness. Confident and present without becoming bright. The blue begins to feel more intentional.
The MBQ Ecosystem
DISCOVER
Wellness experiences anywhere in the world.
MOVE
Workouts for every goal and lifestyle.
CONNECT
Join a global community.
GROW
Track progress and live a more mindful life.
TRAVEL
Explore new places and wellness opportunities.
YOUR PASSPORT
Earn experiences. Build memories. Live your quest.
Your Lifelong Wellness Journey
The Wellness Passport
Every workout. Every challenge. Every city. Each one becomes a permanent stamp in your wellness journey.
Not a loyalty programme. Not points. A living record of a life well-lived.
Start Your PassportWellness Passport
Member since 2026 · Explorer Tier
Join the Movement
You're not joining an app.
You're joining a movement.
MyBodyQuest is built by people who love movement, wellness, and helping others. A global community where value is earned through participation.
Join the MovementVariation 3 — Premium Grey-Blue
Grey enters the mix. The colour becomes quieter, more luxurious — the feeling of premium outdoor equipment and understated confidence.
The MBQ Ecosystem
DISCOVER
Wellness experiences anywhere in the world.
MOVE
Workouts for every goal and lifestyle.
CONNECT
Join a global community.
GROW
Track progress and live a more mindful life.
TRAVEL
Explore new places and wellness opportunities.
YOUR PASSPORT
Earn experiences. Build memories. Live your quest.
Your Lifelong Wellness Journey
The Wellness Passport
Every workout. Every challenge. Every city. Each one becomes a permanent stamp in your wellness journey.
Not a loyalty programme. Not points. A living record of a life well-lived.
Start Your PassportWellness Passport
Member since 2026 · Explorer Tier
Join the Movement
You're not joining an app.
You're joining a movement.
MyBodyQuest is built by people who love movement, wellness, and helping others. A global community where value is earned through participation.
Join the MovementVariation 4 — Refined Slate Blue
The blue resolves into a true slate. Timeless, architectural, the colour of stone and deep water. Nothing trendy here — only permanence.
The MBQ Ecosystem
DISCOVER
Wellness experiences anywhere in the world.
MOVE
Workouts for every goal and lifestyle.
CONNECT
Join a global community.
GROW
Track progress and live a more mindful life.
TRAVEL
Explore new places and wellness opportunities.
YOUR PASSPORT
Earn experiences. Build memories. Live your quest.
Your Lifelong Wellness Journey
The Wellness Passport
Every workout. Every challenge. Every city. Each one becomes a permanent stamp in your wellness journey.
Not a loyalty programme. Not points. A living record of a life well-lived.
Start Your PassportWellness Passport
Member since 2026 · Explorer Tier
Join the Movement
You're not joining an app.
You're joining a movement.
MyBodyQuest is built by people who love movement, wellness, and helping others. A global community where value is earned through participation.
Join the MovementVariation 5 — Darkest Signature
The darkest expression of the family. Near-black blue, like a midnight ocean. Still perfectly readable, still unmistakably blue. The most premium of all.
The MBQ Ecosystem
DISCOVER
Wellness experiences anywhere in the world.
MOVE
Workouts for every goal and lifestyle.
CONNECT
Join a global community.
GROW
Track progress and live a more mindful life.
TRAVEL
Explore new places and wellness opportunities.
YOUR PASSPORT
Earn experiences. Build memories. Live your quest.
Your Lifelong Wellness Journey
The Wellness Passport
Every workout. Every challenge. Every city. Each one becomes a permanent stamp in your wellness journey.
Not a loyalty programme. Not points. A living record of a life well-lived.
Start Your PassportWellness Passport
Member since 2026 · Explorer Tier
Join the Movement
You're not joining an app.
You're joining a movement.
MyBodyQuest is built by people who love movement, wellness, and helping others. A global community where value is earned through participation.
Join the MovementEvaluation Criteria
Which variation communicates premium, movement, exploration, performance, intelligence, trust, longevity, and community? Think Apple, Porsche, Patagonia, Arc'teryx, and WHOOP — not a traditional gym or software company. The goal is a timeless signature blue MyBodyQuest can own for the next decade.